Product | UI/UX Design
Product: Website
I joined the Excelero team at the early stage of the unveiling process. Excelero’s product – NVMesh is a SaaS platform that was built to give customers maximum flexibility in designing storage infrastructures. It has real-time analytics and performance measurement to monitor and manage jobs. The website, the product, marketing assets, and social media channels were in need of UX research and design. Emphasis was put on accessibility and usability of information for potential and existing customers (i.e. website visitors).
My core goal was to build a user-friendly, secure, and efficient product based on content, increase conversion rate, improve user-flow, and visitor traffic.
Previously, website visitors had a high drop-off conversion. It had a friction heavy user-flow, and confusing layout. I lead the redesign process to improve user-experience so it was more intuitive and secure. I did research on conversions, visitor behavior, and user-flow, using Google analytics and other visitor-tracking platforms. Heat-maps also indicated the areas that needed to be improved. The website was recreated from A to Z.
My role: lead product designer through end to end process – discovery, user research, requirements, design, testing, support through launch.
Product Development Steps
Web and Mobile Applications
Robin platform was also a great project! My GUI/UX team had a goal to build an efficient, modern, interactive, and flexible application for storage enterprises. We started with the mobile version (iOS, iPad), built it on time, and continued to the web platform, that had been modified and evolved into a slightly new product.
Robin platform is a unique and complex software that provides a service for enterprise storage, managing apps, increasing performance 3-10 times, container creation, real-time analytics, and more.
My goal was to design the entire mobile and web app, and then the company website, build information architecture, provide safe and efficient user-flow, create an interactive, accessible user interface.
Robin mobile – the app for managers, developers, analysts.
My goal was to design an intuitive, easy-to-use, responsive, interactive tool, so the users could grasp the information immediately, filter the data as they needed, manage the system performance, and get the latest updates.
My role: lead UI/UX designer – full production cycle from concept, research, IA, surveys, interviews, personas, testing, support through launch.
Design Guidelines – Web
Design Guidelines – Mobile
User Experience Design Steps
I assessed the interface, implemented UX solutions, and finished it off with a wall-to-wall user interface that cleanly met the challenge.
My goal: provide the best UX, that makes sense, and gives flexibility in setting up jobs, monitoring the systems, managing clusters from the dashboard, etc. Emphasis on end-user needs and their requirements:
– create and manage clusters, monitor running system, interact, and analyze.
My role: as UI/UX designer I worked with my team on building information architecture, conducting user research, such as personas, surveys, interviews. Also, creating efficient user flow that helped our users complete their tasks in a short period of time effectively. Additionally, I designed a new dashboard for Robin web platform that combined the most required features (navigation, metrics, life-time analytics, events, etc).
The very first view of the dashboard where a user sees high-level metrics such as impressions from any given day or week, performance, alerts, and much more. And, since these metrics are generally numerical it was necessary to ensure enough space was allocated to the fluctuation each could encounter.
I used a modular or grid-like structure to maximize use of the space, lending ample room for data even when it grew wide. I introduced lined-style pie charts, bars, graphs which are easy to read but can also easily communicate large amounts of information.
This execution was designed such that it would respond well to devices and screens of all sizes, and to support multiple pages of metrics, accessible via scrolling at a given page.
User Experience Research
Information Architecture and User Flow
UI Design: Specs and Assets
As a lead UI designer, I was responsible for the user interface, so it could provide efficient user-experience flow, and help complete the tasks successfully. I created visual assets, specs, wireframes, high fidelity prototypes, conducted testing, further research, worked through the support phase, and launch.
Get in touch!